Board Member, Director

Sponsorship Marketing Council of Canada (SMCC), Calgary Chapter, January 2024 - Present

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As a dedicated Board Member of the Sponsorship Marketing Council of Canada (SMCC), I play an integral role in shaping the strategic direction of the organization, advocating for industry growth, and fostering key partnerships within the sponsorship marketing community.

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• Strategic Leadership: Collaborate with fellow board members to shape the overall direction and vision of SMCC, driving initiatives that foster growth and innovation within the sponsorship marketing industry across Canada.

• Advocacy & Industry Influence: Serve as an ambassador for SMCC, promoting the value of sponsorship marketing to key stakeholders and strengthening the council's influence within the broader marketing community.

• Committee Involvement: Actively participate in and lead committees focused on key initiatives such as event planning, educational programming, and industry research, contributing to the council's strategic objectives.

• Event & Programming Support: Support the planning, execution, and promotion of national events, conferences, and webinars that enhance member engagement and provide valuable learning and networking opportunities.

• Partnership Development: Leverage professional networks to build relationships with industry partners and sponsors, helping to expand SMCC’s reach and increase visibility within the sponsorship marketing landscape.

• Governance & Oversight: Participate in regular board meetings, providing governance and fiscal oversight, while ensuring alignment with SMCC’s strategic priorities and long-term goals.

• Thought Leadership: Contribute industry insights and expertise, participating in discussions about the evolution of sponsorship marketing and supporting SMCC’s mission to be the leading voice in the field.

• Member Engagement & Mentorship: Engage with SMCC members to understand their needs and provide mentorship, fostering professional growth and development within the sponsorship marketing community.

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Key Accomplishments: 

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• ​Event Promotion & Audience Growth: Played a key role in securing high-profile panel discussions and driving content that attracted a new, diverse audience to SMCC events. Successfully increased attendance to sell-out levels for multiple events by leveraging my network, promoting the events, and encouraging ticket sales.